This week most people are either looking forward to Valentine’s Day or trying to ignore it. Me, I’m looking past it at something much more important – today is Pancake Day. I really hope someone reading this blog has forgotten this fact and now joyfully realises they have an excuse to gorge themselves on sweet lemony goodness; if that’s all any of my blog posts ever inspires, that would be fantastic.

However, Googling the word ‘pancake’ (I don’t really know why . . .) has given me a little more to say, because in doing so I discovered the world of Waldo Pancake. Waldo Pancake has nothing to do with batter-based snacks – he’s a man named (and I quote) ‘Jim Smith, the most boringly named designer, illustrator and copywriter in the world. That’s why I call myself Waldo Pancake.’

I’m sure many people, like myself, will have come across a Waldo Pancake design (or a Barry Loser book), but until now I didn’t have a name to put to the product. So perhaps this Shrove Tuesday is a time to celebrate Waldo Pancake’s quirky designs. Or maybe just the things that randomly Googling words like ‘pancake’ can bring. For instance, I now want these:

Happy Pancake Eating!

Sara Magness, Editorial Administrator