No doubt I’m the last person to cotton on to this but did you know that the truly brilliant advertisers for www.comparethemarket.com featuring the squeaky Russian meerkat Aleksandr have actually set up a ‘real’ www.comparethemeerkat.com website? Genius. The meerkat is officially this year’s loveable creature – penguins are so passé – and these marketing guys have finally succeeded in injecting some humour into insurance advertising.

A wake-up call for the cringeworthy Michael Winner and Churchill ads: maybe it’s time to be funny. According to new pin-up Aleksandr, ‘It’s simples.’

Lara Crisp, Managing Editor